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The most significant core motivation that fuels who I am and what I do can be defined in this one word. 

Freedom with my time.  Freedom in my schedule.  Freedom in my finances.  Freedom in my family.  Freedom to do and to be and live in a way that aligns with the greatest desires of my heart. 

The freedom to work whenever and from wherever in the world that I want.

The ability to have a genuine impact on the lives of more people than I could have ever imagined. 


The excitement and fulfillment I would feel be able to be paid to do something I love that doesn't feel like work at all.

The ability to give back to the world and my own family in ways that I never thought possible

This is why I created my business - and I can't wait to help you do the same.


My passion and my specialty is to guide and support startup entrepreneurs to turn their passion, their gifting, or their ideas into a profitable and scalable brand that allows them to live the life that they desire on their own terms!

I am a man of faith that filters every aspect of my own business through the foundation of God's word. 


I commit to always being my very best for my clients and I will never coach you out of balance.

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Hi guys!  I'm Justin Cappon.

If you've landed on this page to learn a bit about me I just want to let you know I appreciate you.  Your time is so valuable and I definitely want to be a good steward of it so let me tell you briefly what you're probably curious to know about me.

I was born a raised in a Christian home just outside of Grand Rapids, Michigan.  I am the youngest of 3 boys and have an amazing mom and dad that have been tremendously influential in my life, even to this day. 

I am married to the love of my life, Courtney, and have 4 amazing children with another on the way due January 1st, 2022!  My family keeps me very busy and we currently reside in Grand Rapids, Michigan.

Just 6 years ago I was living the typical corporate life.

I had everything that I thought I ever wanted, and everything that I had worked for my entire young adult life.  Except one thing.  Freedom. 

I was a slave to my career and to the expectations that came along with the position, salary, and benefits that my position afforded me.  I didn't really realize how much my career was suffocating me until I started to see how much of what really mattered to me.. I was missing out on.

My family.  My wife.  My children.  And the moments that meant the most to them.

In June of 2015 it finally struck me.  I realized how much knowledge, skill, training I had acquired in over 15 of being in corporate.   I realized what my gifts were.  I realized what I was capable of. 

I was over having someone else decide my income and schedule.  I was over having to ask permission or submit a request to be home in time for a birthday party or attend one of my children's sporting events.  I was over working weekends and holidays and having minimal vacation time.  I was over giving every ounce of my energy and ability to a business that would give me an insulting increase year after year because "that's all that they were budgeted for."

I was over it all. 

So in June of 2015 I took a terrifying leap of faith and started my own business.  At the time I had more questions than answers.  I had more doubters than supporters.  But I also had more passion, drive, and an outright relentless determination to be successful..


because for the first time in my life every ounce of my energy and ability was being funneled into something that was mine.

I have been tested.  I have been challenged.  I have made mistakes.  I have failed.  But I have also been molded.  I have been refined.  I have learned.  I have succeeded in more ways than I could have imagined.  My skills have multiplied.  My knowledge has expanded.  I have found my groove.  I have built my tribe.  And now I teach my clients everything that I wish I would have known when I first started my own business!

The awesome thing about taking risks to create your dream life is that it gets easier and easier every time you push yourself to go after what you REALLY want.

So ask yourself.. what do you really want?!

Do you have a business and lifestyle dream you’ve envisioning?

The one that exists beyond what's "safe" or "expected".

The one you may not tell many people about, but you dream about it daily.

The one that gives you butterflies and makes you feel alive inside.

The most prominent question that you have is just.. how?

That's the dream I want to help you create.

That dream is my specialty.

This is what I do.  You have a gift.  I help you bring it to life.  

Thank you so much for stopping by, I can't wait to get to know you more!




I have been working with Justin for years. He uses his extensive business knowledge to provide step-by-step result-driven advice.  He is a man of integrity and has proven to be the best coach of all that I have worked in my 40 years in business.


If you're thinking of starting a business, growing a business or just trying to figure out what road you should be taking... Justin Cappon Pro is the way to go!


From brainstorming to design to implementation, Justin supports you in every way. Thank you Justin for your years of devotion to me and my businesses.


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